Imo's for Kids Day is a tasty retail promotion held on the Wednesday of Variety Week. On Wednesday, April 23, 2008, a percentage of revenue from each participating Imo's franchise was donated to Variety the Children's Charity of St. Louis as part of the annual Imo's for Kids Day.
Over the years, the Imo's for Kids Day and Lunch for Kids (a lunch program coordinated by Imo's and Variety in many local schools) have been a tremendous success, leading to donations of nearly $600,000 to Variety's children.
Variety Board member Marge Imo is an enthusiastic supporter of Variety. Imo's for Kids Day is another means in which the Imo family and its franchises support Variety.
"As I look back over 40 years in business, I'm grateful for the support that Imo's has received from this community," Marge Imo said. "On this one day during Variety Week, Imo's can show their support for local children who need the help. After working with Variety over the years, I've gotten to know some of these children and their families. I've heard about their challenges and understand how much revenue is needed to continue to provide these children with the medical equipment and resources they need. That's why we dedicate this day each year to the children of Variety."